said the business, we may is not strange, you may also have many side business people, mainly the number of young entrepreneurs in the majority, many young people in stepped out of the campus, it is difficult to find a job when you will want to do poineering work become rich, but also how entrepreneurship is a simple thing? A lot of young entrepreneurs in many mistakes can not come out, Xiao Bian here to introduce you to the young entrepreneurs of the four major errors!

love fantasy

young entrepreneurs to start a business shop still remain in the understanding of a wonderful idea and concept. Many of the young people are also trying to attract investment by using a novel that they think is very novel. Such a thing has been abroad before, but today it is almost impossible. Now investors value is how high the real technology content of your shop plan, to what extent can not be copied, as well as the potential market profit. For these, you must have a set of detailed and thorough feasibility study and implementation plan, is not only an idea in two words or three can make people money.


lack of market awareness and lack of business management experience, is an important factor affecting the success of young entrepreneurs. Although the students have mastered a certain amount of book knowledge, but ultimately lack the necessary practical ability and management experience. In addition, due to the lack of adequate understanding of young people, such as marketing, it is difficult to be competent for the role of business managers, in this case, blind investment is likely to lead to failure.

young people’s market concept is relatively weak

many independent entrepreneurs are willing to invest in the people’s Congress to talk about how their own technology leading and unique, but rarely involved in these technologies or products will have much market space. Even when it comes to the topic of the market, most of them will only plan to spend money on advertising, and for such important aspects as target market positioning and marketing mix, there is no concept. In fact, not necessarily those incredibly sophisticated things, the real interest can cause investors on the contrary, those technical content but it can hit the general market demand for products or services, often favored by investors.

blind optimism

due to lack of social experience of young entrepreneurs, often blind optimism, there is no adequate psychological preparation. For the frustration and failure in the shop, many shop owners feel very miserable, even depressed depression. We used to shop, see the success of the example, the state of mind is idealistic. In fact, there are more failures behind success. See success, but also to see the failure, this is the real market, and only in this way can we recommend the young